Fucking With You.

"If someone wants to fuck with you, they'll fuck with you whether you have a contract or not. So trust everyone implicitly, and if they fuck you over go and get them."
Robbie Dillon
Montreal loan shark ex-con

Two First Names

"Never trust anyone with two first names."
Leona Helmsley
Billionaire Hotel Queen

Committee group-think

"A camel is a horse designed by committee."
Anon

Forget research

"Basically everyone said we were crazy. But if you want to change the industry and do something new and innovate, research is a bad tool because all you will get fed back is perception today and not tomorrow."
Jochen Zeitz
CEO, Puma.

Customer obsessed

"Our secret is that we have not been competitor obsessed. We have been customer obsessed."
Jeff Bezos
Founder, Amazon.com

Don't be Evil

"Don't be Evil."
Google Motto

Poison vs. Poison

"Use poison to fight poison."
Chinese Philosophy

Have Fun Make Money

"Have Fun Make Money"
Atari Recruitment Ad

Smart Enemy

"Always make your enemy feel he is smarter than you are."
Chen Shen

Clean Toilets

"You can at most times tell how well a business is managed by seeing how clean their toilets are."
John C Smith

Make Better Copies

"If you can't innovate, make better copies."
Anonymous

Products, Ads and PR

"Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves."
Steve Jobs
Founder, Apple

Expensive Etch A Sketch

"The Macintosh is the world's most expensive Etch A Sketch."
Apple Macintosh Critic

Cola or Apple?

"Are you going to keep selling sugar water to children all your life when you could be changing the world?"
Steve Jobs
Founder, Apple
(in a job offer to John Sulley, President of Pepsi-Cola, who later accepted and joined Apple as President)

True Feelings

"Reveal what you think but not what you feel."
Anonymous
Arts Of War

Failure and Achievement

"Those who dare to fail miserably can achieve greatly."
John F. Kennedy
US President (1961-1963)

Repair in Good Times

"The time to repair the roof is when the sun is shining."
John F. Kennedy
US President (1961-1963)

Cannes Film Festival

"Cannes is a meat market full of sharks. The red carpet is where they eventually dump after they've taken their bite."
David Mcmahon
Indie Film Producer

Negotiation

"Let us never negotiate out of fear. But let us never fear to negotiate."
John F. Kennedy
US President (1961-1963)

Change is the law of life

"Change is the law of life. And those who look only to the past or present are certain to miss the future."
John F. Kennedy
US President (1961-1963)