Vice - Smart & Stupid

"We learnt that VICE Magazine had to be a well-balanced combination of smart and stupid content - stupid done in a smart way and smart done in a stupid way."
Suroosh Alvi
Co-founder, VICE Magazine

To be in control.

"If control's control is absolute, why does control need to be controlled?"
Steve Chandra
Asian Dub Foundation

Crime Pays Beautiful

"Those who say crime doesn't pay obviously haven't seen my boat. If you do it right, it pays beautiful."
T. Junior, South London Mobster

Getting Dirty With Pigs

"If you get into the pig's sty with the rest of the pigs, there's only one thing that can happen. You get dirty and the pigs are happy."
Annonymous

Need for Viagra

"If you need Viagra, you're probably with the wrong woman."
Donald Trump
One Man Hair Brand

Changing The World

"I'm not saying that i'm gonna change the world, but I'm sure gonna spark the brain that does."
2Pac
Rap Artist

Rich Poor Painful Life

"Life is painful. It's the one experience that unites rich and poor."
Truman Capote
Writer

Fucking With You.

"If someone wants to fuck with you, they'll fuck with you whether you have a contract or not. So trust everyone implicitly, and if they fuck you over go and get them."
Robbie Dillon
Montreal loan shark ex-con

Good Man Nagging Woman

"Behind every good man is a nagging woman."
Anonymous

Life's Lemons

"If life deals you lemons, make lemonade."
Anonymous

New York

New York. New York is the capital city of New York State. Yes weird, I know. Lazy. They say “They named it twice,” I say they ran out of good ideas.
Ricky Gervais

Two First Names

"Never trust anyone with two first names."
Leona Helmsley
Billionaire Hotel Queen

Sampling

"The music out there is only as good as my last record."
James Brown
The Godfather of Soul

Global Warming & Toilet Paper

"I propose a limitation be put on how many squares of toilet paper be used in any one sitting."
Sheryl Crow
On combating Global Warming

The only question

"Whatever can be done will be done. The only question is, will it be done by you or to you?"
Thomas L Friedman
Economist and Futurist

Great Artistry

"When there's no sense of possessiveness or ownership in the artistic process, great things happen."
Paul Budnitz
Owner, Kidrobot

Life vs Work

"Be regular and orderly in your life so that you may be violent and original in your work."
William Styron
Author, Sophie's Choice

Non-fattening

"Fucking - besides being fun, it's not fattening."
Hugh M. Hefner
Founder, Playboy

Our Deepest Fear

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond imagination. It is our light more than our darkness which scares us. We ask ourselves – who are we to be brilliant, beautiful, talented, and fabulous. But honestly, who are you to not be so?

You are a child of God, small games do not work in this world. For those around us to feel peace, it is not example to make ourselves small. We were born to express the glory of god that lives in us. It is not in some of us, it is in all of us. While we allow our light to shine, we unconsciously give permission for others to do the same. When we liberate ourselves from our own fears, simply our presence may liberate others.

Marianne Williamson
Author, spiritual activist

Middle Managers

"Middle managers are kryptonite to creatives."
Luke Clark

Committee group-think

"A camel is a horse designed by committee."
Anon

Forget research

"Basically everyone said we were crazy. But if you want to change the industry and do something new and innovate, research is a bad tool because all you will get fed back is perception today and not tomorrow."
Jochen Zeitz
CEO, Puma.

The Puritan

"The puritan is a person who is terribly afraid that someone somewhere is having a good time."
Hugh M. Hefner
Founder, Playboy

Customer obsessed

"Our secret is that we have not been competitor obsessed. We have been customer obsessed."
Jeff Bezos
Founder, Amazon.com

Resourcefulness

"I told my friends that my future wife would have to be able to get me out of a Third World prison."
Jeff Bezos
Founder, Amazon.com

Thought & Action

"Think like a man of action, and act like a man of thought."
Henri Bergson

Life interruptions

"Life is a series of interruptions interrupted by interruptions."
Anonymous

Move the world

"Give me a place to stand and I will move the world."
Archimedes of Syracuse
Greek mathematician & physicist

Life, the Creative Way.

"Don't take it all too seriously. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away. What are we, anyway? Most of what we think are is just a collection of likes and dislikes, habits and patterns. At the core of what we are is our values, and what decisions and actions we make reflect those values."
Steve Jobs
Founder, Apple

Million Dollar net worth

"At 23, I was a millionaire. At 24, my net worth was more than $10 million. At 25, it was more than $100 million."
Steve Jobs
Founder, Apple

30 Years of Habits

"For the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you."
Old Hindu Saying

Death

"I think death is the most wonderful invention of life. It purges the system of those old models that are obsolete."
Steve Jobs
Founder, Apple

Don't be Evil

"Don't be Evil."
Google Motto

Poison vs. Poison

"Use poison to fight poison."
Chinese Philosophy

The Word Processor

"Why is the Word Processor called such? How did the word come to rise above the letter, the sentence, the paragraph, the essay and even the page?"
Anonymous

Have Fun Make Money

"Have Fun Make Money"
Atari Recruitment Ad

Wise Men Vs the World

"A truly wise man must know where oneself ends and the world begins."
Anonymous

Cool or not cool?

"Truly cool people don't call themselves cool."
Ox Lee and Orry Soo

Value is Relative

"A beggar's dime is worth more than a king's gold."
Anonymous

Smart Enemy

"Always make your enemy feel he is smarter than you are."
Chen Shen

Civilisations

"A great civilization is not conquered from without until it destroys itself from within."
Will Durant
Historian

Straight or Politician

"My brother Bob doesn't want to be in government - he promised Dad he'd go straight."
John F. Kennedy
US President (1961-1963)

Forgive but not forget

"Forgive your enemies, but never forget their names."
John F. Kennedy
US President (1961-1963)

An Idea Lives On

"A man may die, nations may rise and fall, but an idea lives on."
John F. Kennedy
US President (1961-1963)

Clean Toilets

"You can at most times tell how well a business is managed by seeing how clean their toilets are."
John C Smith

The Poor Rich

"It's usually the poor that aspire to be rich and the rich that act like they're poor."
Anonymous

Make Better Copies

"If you can't innovate, make better copies."
Anonymous

Products, Ads and PR

"Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves."
Steve Jobs
Founder, Apple

Own Path

"Everyone needs to find out on their own what matters to them."
In-Ah Lee
Film Producer

The Big Questions and Hugging Trees.

"Big Life questions are a luxury for those born with a silver spoon. Hugging trees too."
Ox Lee

Simple Great Faith

"The most simple people often have the greatest faith."
In-Ah Lee
Film Producer

First Telephone

"It's (Macintosh Computer) the first telephone of our industry."
Steve Jobs
Founder, Apple

Expensive Etch A Sketch

"The Macintosh is the world's most expensive Etch A Sketch."
Apple Macintosh Critic

Cola or Apple?

"Are you going to keep selling sugar water to children all your life when you could be changing the world?"
Steve Jobs
Founder, Apple
(in a job offer to John Sulley, President of Pepsi-Cola, who later accepted and joined Apple as President)

True Feelings

"Reveal what you think but not what you feel."
Anonymous
Arts Of War

Failure and Achievement

"Those who dare to fail miserably can achieve greatly."
John F. Kennedy
US President (1961-1963)

Political Sons

"Mothers all want their sons to grow up to be president, but they don't want them to become politicians in the process."
John F. Kennedy
US President (1961-1963)

Repair in Good Times

"The time to repair the roof is when the sun is shining."
John F. Kennedy
US President (1961-1963)

Cannes Film Festival

"Cannes is a meat market full of sharks. The red carpet is where they eventually dump after they've taken their bite."
David Mcmahon
Indie Film Producer

Negotiation

"Let us never negotiate out of fear. But let us never fear to negotiate."
John F. Kennedy
US President (1961-1963)

Paranoid

"Just because you're paranoid, doesn't mean they're not after you."
Kurt Cobain

Change is the law of life

"Change is the law of life. And those who look only to the past or present are certain to miss the future."
John F. Kennedy
US President (1961-1963)

Free Design Mock-ups

"The other 12 agencies are giving us 3 concepts, 4 mock-ups each, by noon tomorrow. We'll decide who based on budget by 1. Timeline is tight as I said."
Prospective Client

I'm not difficult

"I'm not difficult. I'm just decisively correct all the time."
A Senior Manager

Be like water

"Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves.

Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend."
Bruce Lee

Other people's ideas

"That's what I do for a living. I take other people's ideas and make them better."
Barry Diller
Hollywood Mogul

Feel Fear

"The fighter who enters battle and feels no fear is an arrogant fool."
Bruce Lee

The Designer & The Artist

"The artist owns his brief. The client owns the designer’s brief.
The art itself is the artist’s message. The product is the designer’s message.
The artist has one style. The designer has no style.
The artist expresses problems. The designer solves problems.
The artist prices his work after. The designer prices his work before.
The artist paints. The designer thinks of what the artist should paint.
The artist strokes his own ego. The designer strokes the ego of others.
Everyone pays for the artist's dinner. The designer pays for everyone's dinner.
Art looks beautiful. Design works beautiful.
There is high art. There is no high design.
You don’t have to get the art. You must get the design.
The artist doesn’t kiss butt. The designer is a slut.
The artist dies. The designer gets promoted to creative director.
Eventually the artist fades. Eventually the designer jades."
SPOON Blog

Design Misunderstood

"Design remains the most underutilized and misunderstood tool at the disposal of business."
Peter Lawrence
FastCompany.com

Uncool

"The only true currency in this bankrupt world... is what you share with someone else when you're uncool."
Lester Bangs in Almost Famous

Success is a process

"Success is a process, a quality of mind and way of being, an outgoing affirmation of life."
Alex Noble

Talking About Consultants

"Consultants are people who get paid more for talking about doing something rather than actually doing it."
Retired & Rich Consultant

Never Too Late

"Its never too late to be what you could have been."
George Eliot

Image & Perception

"Image and perception help drive value; without an image there is no perception"
Scott M. Davis

Branding is about knowing when to keep quiet

"Branding is about knowing when to keep quiet."
Spoon Blog

A Good Deal

"If you're a bit uncomfortable and so is the opposition, its a good deal."
Spoon Blog

Brand is a dirty word...

"On the internet, Brand is a dirty word, so please whisper."
Unknown

Youtube Empowered Everyone.

"The internet, and Youtube Empowered Everyone. Including the idiots."
Anonymous

Customer Service

"The customer is always right. Good customer service is humouring him when he isn't."

Design is about adopting someone else's problem

"Design is about adopting someone else's problem and dealing with it."
Ox Lee

Internet Trends Vs. US foreign policy.

"Internet Trends and Psyche are inversely related to US foreign policy."
Ox Lee

Never Expect The Wind

"One should never expect the wind, but one should always leave the window open."
Wong Kar Wai
Cult Hong Kong Filmmaker
(In The Mood For Love, 2046)

Freedom's just another word for broke

"Freedom's just another word for broke."
DJ Frost

It's There To Be Done.

It's There To Be Done.
So just go do it.
Anonymous

Nobody Knows Anything

"Nobody Knows Anything"
William Goldman, Screenwriter
(Butch Cassidy & The Sundance Kid, Marathon Man)

Patriotism

"Ask not what your country can do for you; ask what you can do for your country."
John F. Kennedy
US President (1961-1963)

Established Brands...

"Established Brands have as much Baggage as they have Claim."
Ox Lee

Peace by War

"It is an unfortunate fact that we can secure peace only by preparing for war."
John F. Kennedy
US President (1961-1963)

Being Local

"If we are local, we'll never be international. If we are international, then we'll truly be local."
Daniel Yun
Mediacorp Raintree Pictures

Knowledge & Character

"Knowledge will give you power, but character respect."
Bruce Lee

Conceiving Good Ideas

The only thing better than conceiving good ideas is others acknowledging that they are indeed great ideas and you conceiving more good ideas in turn.
Ox Lee

Everyone will have the tools soon...

"Everyone will have the tools soon but not everyone should be using them."
Anonymous

Big Idea: Living

"My founding big idea was that the subject of living is indeed a limitless subject, one that can be expanded and expounded upon, and enlarged and extoiled."
Martha Stewart
Founder
Martha Stewart Living Omnimedia

Designer Speak

"One way to think of a designer is as somebody who has learned to speak a language that everyone understands but that the designer has been trained to speak."
Peter Lawrence
FastCompany.com

Ideas are related to living

Ideas have to be wedded to actions; if there is no sex, no vitality in them, there is no action. Ideas cannot exist in the vacuum of the mind. Ideas are related to living.
Henry Miller

Think Different

"Think Different"
Apple Inc.

Begins In The Mind

“The possession of anything begins in the mind”
Bruce Lee

Bend with the wind

"Notice that the stiffest tree is most easily cracked, while the bamboo or willow survives by bending with the wind."
Bruce Lee

Victory and Defeat

"Victory has a thousand fathers, but defeat is an orphan."
John F. Kennedy
US President (1961-1963)

"Internet communities for Asians who are, by nature, shy."

"Internet communities and online socialising were invented for Asians who are, by nature, shy."

Idealist

"I'm an idealist without illusions."
John F. Kennedy
US President (1961-1963)

Simplicity

“Simplicity is the key to brilliance”
Bruce Lee

Martial Arts = selfknowledge

"Knowledge in martial arts actually means self-knowledge."
Bruce Lee

Time is Life

“If you love life, don't waste time, for time is what life is made up of.”
Bruce Lee

Trust Mark

"A Brand is a trust mark. It's shorthand. It's a sorting device."
Tome Peters

You are what you eat also applies to websites

"You are what you eat also applies to websites."

Conformity

"Conformity is the jailer of freedom and the enemy of growth."
John F. Kennedy
US President (1961-1963)

Brand Identity

"The goal in creating a brand identity is not just surface consistency but inner coherence."
Aubrey Balkind

Key To Immortality

“The key to immortality is first living a life worth remembering.”
Bruce Lee

Obey but Unbound

“Obey the principles without being bound by them.”
Bruce Lee

Focus & Practice

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
Bruce Lee

Less Effort

"Showing off is the fool's idea of glory."
Bruce Lee

The Role Of Design

"Design plays an essential role in creating and building brands. Design differentiates and embodies the intangibles - emotion, context and essence that matter most to consumers."
Moira Cullen
Design Director, Coca Cola

Not What you say

"Brand is not what you say it is. It is what they say it is."
Marty Neumeier

Knowing Oneself

"To know oneself is to study oneself in action with another person."
Bruce Lee

As you think, so shall you become

"As you think, so shall you become."
Bruce Lee

Wise Man & The Fool

“A wise man can learn more from a foolish question than a fool can learn from a wise answer.”
Bruce Lee

Less Effort

"The less effort, the faster and more powerful you will be."
Bruce Lee

Vengeance is a lazy form of Grief...

A quote from the film The Interpreter
Vengeance is a lazy form of Grief...

Patriotism

"Sometimes the love for one's country is not mutual."
A Russian Jew