Changing The World

"I'm not saying that i'm gonna change the world, but I'm sure gonna spark the brain that does."
2Pac
Rap Artist

Forget research

"Basically everyone said we were crazy. But if you want to change the industry and do something new and innovate, research is a bad tool because all you will get fed back is perception today and not tomorrow."
Jochen Zeitz
CEO, Puma.