Vice - Smart & Stupid

"We learnt that VICE Magazine had to be a well-balanced combination of smart and stupid content - stupid done in a smart way and smart done in a stupid way."
Suroosh Alvi
Co-founder, VICE Magazine

Don't be Evil

"Don't be Evil."
Google Motto

Have Fun Make Money

"Have Fun Make Money"
Atari Recruitment Ad

Make Better Copies

"If you can't innovate, make better copies."
Anonymous

Products, Ads and PR

"Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves."
Steve Jobs
Founder, Apple

First Telephone

"It's (Macintosh Computer) the first telephone of our industry."
Steve Jobs
Founder, Apple

Expensive Etch A Sketch

"The Macintosh is the world's most expensive Etch A Sketch."
Apple Macintosh Critic

Cola or Apple?

"Are you going to keep selling sugar water to children all your life when you could be changing the world?"
Steve Jobs
Founder, Apple
(in a job offer to John Sulley, President of Pepsi-Cola, who later accepted and joined Apple as President)

Failure and Achievement

"Those who dare to fail miserably can achieve greatly."
John F. Kennedy
US President (1961-1963)

Repair in Good Times

"The time to repair the roof is when the sun is shining."
John F. Kennedy
US President (1961-1963)

Never Too Late

"Its never too late to be what you could have been."
George Eliot

Image & Perception

"Image and perception help drive value; without an image there is no perception"
Scott M. Davis

Branding is about knowing when to keep quiet

"Branding is about knowing when to keep quiet."
Spoon Blog

Brand is a dirty word...

"On the internet, Brand is a dirty word, so please whisper."
Unknown

Youtube Empowered Everyone.

"The internet, and Youtube Empowered Everyone. Including the idiots."
Anonymous

Established Brands...

"Established Brands have as much Baggage as they have Claim."
Ox Lee

Big Idea: Living

"My founding big idea was that the subject of living is indeed a limitless subject, one that can be expanded and expounded upon, and enlarged and extoiled."
Martha Stewart
Founder
Martha Stewart Living Omnimedia

Think Different

"Think Different"
Apple Inc.

Begins In The Mind

“The possession of anything begins in the mind”
Bruce Lee

Trust Mark

"A Brand is a trust mark. It's shorthand. It's a sorting device."
Tome Peters