Fucking With You.

"If someone wants to fuck with you, they'll fuck with you whether you have a contract or not. So trust everyone implicitly, and if they fuck you over go and get them."
Robbie Dillon
Montreal loan shark ex-con

Two First Names

"Never trust anyone with two first names."
Leona Helmsley
Billionaire Hotel Queen

Forget research

"Basically everyone said we were crazy. But if you want to change the industry and do something new and innovate, research is a bad tool because all you will get fed back is perception today and not tomorrow."
Jochen Zeitz
CEO, Puma.