Conformity

"Conformity is the jailer of freedom and the enemy of growth."
John F. Kennedy
US President (1961-1963)

Brand Identity

"The goal in creating a brand identity is not just surface consistency but inner coherence."
Aubrey Balkind

Key To Immortality

“The key to immortality is first living a life worth remembering.”
Bruce Lee

Obey but Unbound

“Obey the principles without being bound by them.”
Bruce Lee

Focus & Practice

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
Bruce Lee

Less Effort

"Showing off is the fool's idea of glory."
Bruce Lee

The Role Of Design

"Design plays an essential role in creating and building brands. Design differentiates and embodies the intangibles - emotion, context and essence that matter most to consumers."
Moira Cullen
Design Director, Coca Cola

Not What you say

"Brand is not what you say it is. It is what they say it is."
Marty Neumeier

Knowing Oneself

"To know oneself is to study oneself in action with another person."
Bruce Lee

As you think, so shall you become

"As you think, so shall you become."
Bruce Lee

Wise Man & The Fool

“A wise man can learn more from a foolish question than a fool can learn from a wise answer.”
Bruce Lee

Less Effort

"The less effort, the faster and more powerful you will be."
Bruce Lee

Vengeance is a lazy form of Grief...

A quote from the film The Interpreter
Vengeance is a lazy form of Grief...

Patriotism

"Sometimes the love for one's country is not mutual."
A Russian Jew